P68 meets people where trust already exists — within culture. We integrate civic information, policy narratives, and calls to action into the platforms, voices, and spaces communities engage with every day.

Rooted in partnerships with grassroots and state-based organizations, our work ensures that those closest to the issues help shape the narrative and drive action. Rather than asking people to enter traditional civic systems, we build participation within the cultural ecosystems they already trust. Culture is our infrastructure — where trust is built, participation grows, and collective power is sustained.